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Blog Entry# 2170766
Posted: Feb 19 2017 (17:11)

3 Responses
Last Response: Feb 22 2017 (17:46)
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Feb 19 2017 (17:11)   NDLS/New Delhi (16 PFs)
IndianTrainFanonTwitter~
IndianTrainFanonTwitter~   10340 blog posts
Entry# 2170766            Tags   Past Edits
Do you think that the Indian Railways needs to go for marketing of its services through business branding techniques like logo graphics ?
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NO vote
Yes. IR needs to rebrand itself as it faces stiff competition from road and aviation transport
55%
16
No. IR is a monopoly in train running in our India so marketing isn't the need of the hour
41%
12
Not sure since its a PSU that faces stiff competition from other modes of transport in spite of monopolizing train running
3%
1
None of the above as you would rather like to discuss IR's marketing or re-branding issue by blogging here
0%
0

3582 views
0

Feb 19 2017 (19:29)
IndianTrainFanonTwitter~
IndianTrainFanonTwitter~   10340 blog posts
Re# 2170766-2              
I just created an Online Event through my Facebook Page "Indian Railfanning" by the name of Recommending ReBranding of IR through Graphics Designing ... so Come One & Come All for discussing the Indian Railways as a brand, how should it do its marketing to win back the passengers who've switched to road & airlines and the graphics designing aspect in this process... thanks _/\_
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Feb 20 2017 (01:22)
SingleTraveller^~
SingleTraveller^~   3249 blog posts
Re# 2170766-4               Past Edits
Re-branding or marketing can't save or rather bring back this dead elephant.
-
Branding and re-branding of a service is required when it is new or has competition. Here is a monopoly and something existing for more than a century, so not at all needed. All know what Railways is, nothing new to tell the populace :)
Immaterial of new publicity gimmicks like free
...
more...
wi-fi, colorful liveries/logos; people know at the core the dirtiness of trains and more importantly how late running trains are and most important of all - the struggle to get a seat.
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I will just give an insight to road transport to show it's just the time taken to reach their destination which people look for, not the outside glitz of the transport or the ads promoting them.
:
Take Madurai's Arapalyam Bus stand for example: the bus stand is not at all developed. Stinking and no basic clean toilet facilities and certainly no free wi-fi or glitzy food courts; but still thousands throng them and board the buses. They are not bothered about the facility. All they need is to have an ASSURED seat to travel and to reach their destination on time (the buses are clean too).
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Travelling masses don't care for the logo or graphics or aesthetics of the mode of transport, or if Sanjeev Kapoor is cooking the food today or Ritu Beri has designed the dress worn by Driver and Conductor ...... just reaching the destination in time is needed.
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From my travel I can say that - Short distance travel like say upto some 500Kms, people right from Haryana/Punjab to TN have mostly switched to buses. An irreversible process.... No marketing and re-branding or new Humsafar liveries will bring them back.

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Feb 22 2017 (17:46)
ER_PRAGADESH_SK_NGT^~
ER_PRAGADESH_SK_NGT^~   17667 blog posts
Re# 2170766-5              
yes. rather than marketing and re branding. Running the trains at proper timings. developing infrastructure to accommodate new lines new trains is need of the hour. There are trunk lines loaded more than 200% and still parallel lines are still under GC. and there is no plans to develop possible new alternative routes making railways to loss. moreover there are lines which rarely see trains so trains keep themselves distant from people so these needs policy changes than rebranding
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Travel SAFE

1. RailFanning does NOT MEAN dangerous pics/videos.
2. Doorplating pics/youtube videos are strictly FORBIDDEN in IRI.
3. Take plenty of food pics and other safe pics.
4. Write human interest narratives to make the pics interesting.
5. Enjoy blogging and travelling SAFELY.

REMEMBER: YOUR LIFE is the most precious thing, NOT RailFanning.

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